McDonald‘s Signature Burger Launch

McDonald‘s Signature Burger Launch

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VIP launch evening at McDonald’s. Now your reaction was probably the same as mine. A black carpet event to launch a burger? Well not just any burger this is the fabulous new McDonald’s Signature Burger collection.

A wonderful trio of burgers. Classic, BBQ and Spicy.

What’s in your burger?

VIP launch evening at McDonalds. Now your reaction was probably the same as mine. A black carpet event to launch a burger? Well not just any burger this is the fabulous new Signature Burger range. A wonderful trio of burgers. Classic, BBQ and Spicy. What’s in your burger? Michelin chefs have had a hand in this burger creation and you can certainly tell. Exceptional quality British and Irish beef are the key ingredient to these extremely filling burgers. The signature burger is served on a brioche bun. Usually I find these overly sweet but the recipe for these buns is just so perfectly right. I opted for the BBQ Signature Burger. I will let the photograph speak for itself. The signature meal deal is £5.89. The quality of the burger in any other restaurant would be easily worth a £12 to £15 price tag. For the launch events designer Julien Macdonald collaborated with Ronald McDonald to create the fabulous limited edition signature box packaging. The one off bejewelled box will be auctioned at the end of the launch events do charity. I was super thrilled at my limited edition (only 1,000) copy of the bejewelled box containing a gold pin M logo. Perfect as I have the same initials as Julien! I am not exactly the McDonalds demographic but I am certainly a convert and will definitely be sampling the signature burger again very soon.

Michelin chefs have had a hand in this burger creation and you can certainly tell. Exceptional quality British and Irish beef are the key ingredient to these extremely filling burgers. Fresh, wholesome, premium ingredients. The Signature Burger is served on a brioche style bun. Usually I find these overly sweet but the recipe for these buns is just so perfectly right.

Signature burgers at McDonalds

The Signature Collection

The Classic is served with cheese, bacon, onion, lettuce and mayo.

The BBQ is served with a tasty smoky BBQ sauce, coleslaw, cheese, bacon, onions and lettuce.

The Spicy is served with Pepper Jack cheese, jalapeños, hot & spicy mayo and a spicy relish.

These 3 varieties of substantial burgers are served up with absolute pride in the product and rightly so. McDonald’s have taken fast food dining to another level with these premium burgers.

I opted for the BBQ Signature Burger. I will let the photographs speak for themselves.

BBQ Signature Burger

The signature meal deal is just £5.89. The freshness and quality of the burger in any other restaurant would easily be worthy of a £12 to £15 price tag.

Signature burger and fries

For the launch events designer Julien Macdonald collaborated with McDonald’s to create the fabulous limited edition signature box packaging. The one off bejewelled box which was on display and carefully guarded for the evening, will be auctioned at the end of the launch events for charity.

Julian Macdonald Limited Edition Signature Box

I was super thrilled at my limited edition (only 1,000) copy of the bejewelled box containing a gold pin M logo that I was given to take home. Perfect as I have the same initials as Julien!

I am not exactly the McDonalds demographic but I am certainly a convert and will definitely be sampling the signature burger again very soon. I wholeheartedly recommend you give it a try.

Let me know what your thoughts are and if you want to know about some of my other food reviews in and around the North East you can read about them here.

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